With South Africa facing a projected R258 billion budget deficit and economic growth still below pre-pandemic levels, the government has emphasised the urgent need for job creation and small business development. However, many entrepreneurs struggle to access the funding they need to grow and sustain their businesses – something that was highlighted during the Covid19 pandemic.
Fetola Fire, an investment readiness programme, supported by JPMorganChase, is a vital solution for black-owned micro and small businesses seeking to bridge this gap. By equipping entrepreneurs with investment readiness training, financial management skills, and access to expert mentorship, this programme empowers them to build financially stable businesses that create jobs and contribute to economic recovery.
There are just 60 spots on this programme, and applications close on 21 May 2025.
Empowering entrepreneurs for sustainable growth
Fetola Fire is more than just a once-off learning opportunity – it is a chance for business owners to build the skills and resources to access the growth finance they need to strengthen their business. The programme provides practical knowledge to help entrepreneurs build financial stability, improve cash flow, and prepare for investment opportunities.
“Many business owners struggle to secure funding because they don’t have accurate financial records or compliance in place. This programme helps them build confidence, learn the skills and put in the actions needed to attract investors,” says Isabel du Toit, programme manager.
Boosting economic growth through stronger businesses
In his State of the Nation Address, President Cyril Ramaphosa emphasised that small businesses are key to job creation and economic growth, something that was reiterated during the Budget Speech. This programme aligns with that vision by equipping businesses with the financial tools they need to access growth opportunities expand their business, employ more people, and contribute to the country’s economic recovery.
Fetola Fire ensures they have a better chance of securing capital and scaling successfully, closing the gap between the expectations of the investors and the SMEs’ offering.
Programme details and application process
Fetola Fire is a structured initiative designed to help businesses move from financial uncertainty to access to finance. The programme is built around three key phases:
1. Personal financial resilience – Helping entrepreneurs strengthen their personal financial habits to support their business decision-making
2. Financial readiness – Ensuring businesses have accurate financial records and equipping entrepreneurs with the skills to manage cash flow, pricing, and financial reporting effectively.
3. Investment readiness – Preparing businesses to secure funding through expert-led coaching, mentorship, and investment pitch training.
Fetola Fire is looking for black-owned micro and small businesses in sectors such as agriculture, manufacturing, and retail that are ready to grow and scale.
